Kava is a unique herbal drink with no preservatives or additives. Its natural qualities produce a sense of well-being and relaxation and has been found to relieve depression, anxiety and insomnia. Kava is also widely used as a stress reliever.

Groups of people meet socially every day in Fiji and other Pacific Island states for a convivial bowl. They know it is non-addictive and a cheaper and safe alternative to other social drinks.

For centuries kava was used as a sacred drink for solemn ceremonial occasions. It is still central to traditional rituals, especially those to honour important visitors. Paramount chiefs, church leaders such as the late Pope John Paul II, prime ministers, and heads of state are required to imbibe a bowl of kava at elaborate welcomes. Queen Elizabeth of Great Britain has quaffed the beige coloured liquid from a polished coconut shell on several occasions.

The appeal of kava is spreading internationally both for its attributes as a social drink and potential for medicinal purposes. Researchers are seeking knowledge about how it can be used for ailments and illnesses and for products in the pharmaceutical industry.

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